Today Nature Publishing House has announced the creation of a new and long overdue journal dedicated to publishing the ‘most hottest’ high impact research. The new magazine, called ‘New Trends in Trending’ is dedicated to publishing results that would not have been otherwise published in any other journal for at least five years into the future. Alongside this so-called ‘hyper-original research’, the new monthly will feature a horoscope, and comes with a lottery to win an Island off the coast of Kamchatka.
“Our aim is the impact factor of 1000” wrote Chief Editor Dr. Quickley R. Lookthrough in his first editorial “and our market study tells us this is how we get there”.
Manuscript submission guidelines require that along with the scientific title of each submitted manscript, the authors provide a ‘clickbait’ version of the title ‘to facilitate the broadest dissemination of to the most general audience possible’. A ‘clickbait’ title is meant to convey the premise of the work, but leave the conclusion concealed such that the reader is encouraged to click on the link to find out more. In order to assist the authors, the following clickbait title examples are provided: